Showing 1 - 2 results of 2 for search 'EVENT MARKETING AND SPONSORSHIP', query time: 0.54s Refine Results
  1. 1
    by Penny Hutabarat, Gita Gayatri
    Published 2014-04-01
    Subjects: ...Sponsor-event congruence...
    Get full text
    Article
  2. 2
    by Penny Hutabarat, Gita Gayatri
    Published 2014-05-01
    ... the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency...
    Get full text
    Article