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1by Lukić-Krstanović MiroslavaSubjects: “...sponsorship...”
Published 2013-01-01
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2Subjects: “...brand, ICEDRIPS, image, international sport events marketing, organizing committee, social...”
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5by Mariana Guará Rocha Coelho, João Guilherme Barbosa de Amorim, Victor Manoel Cunha de AlmeidaSubjects: “...sports marketing...”
Published 2019-04-01
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6by T. Bettina Cornwell, Michael S. Humphreys, Emerald A. Quinn, Anna R. McAlister“...Corporate sponsorship value is brought into question when false recognition of foils suggests...”
Published 2012-12-01
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9“... the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency...”
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17by Àngela Elisa Aguiló-Lemoine, Francisco Rejón-Guardia, María Antonia García-SastreSubjects: “...sport sponsorship...”
Published 2020-10-01
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19Subjects: “...brand recognition, sponsorship, ambush marketing, consumers, events, football, women...”
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20by Helen Dixon, Maree Scully, Melanie Wakefield, Bridget Kelly, Simone Pettigrew, Kathy Chapman, Jeff NiederdeppeSubjects: “...Sport sponsorship...”
Published 2018-12-01
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