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Showing 1 - 20 results of 59 for search 'EVENT MARKETING AND SPONSORSHIP', query time: 0.86s Refine Results
  1. 1
    Positioning of sponsorships on the cultural events market
    by Lukić-Krstanović Miroslava
    Published 2013-01-01
    Subjects: “...sponsorship...”
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    Article
  2. 2
    Title sponsorship of cause-related sport events
    Subjects: “...Cause-related marketing...”
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    Article
  3. 3
    International Sport Events: Improving Marketing
    by Margarita Kerzaitė, Borisas Melnikas
    Published 2014-04-01
    Subjects: “...brand, ICEDRIPS, image, international sport events marketing, organizing committee, social...”
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    Article
  4. 4
    The pecularities of formation and development of event marketing strategies
    by Valentinas Navickas, Asta Malakauskaitė
    Published 2007-09-01
    Subjects: “...event marketing...”
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    Article
  5. 5
    Implementation of ambush marketing strategy
    Subjects: “...ambush marketing...”
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    Article
  6. 6
    Sports mega-event sponsorship: The impact of FIFA reputation and world cup image on sponsor brand equity
    Subjects: “...sports marketing...”
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    Article
  7. 7
    Memory of Sponsorship-Linked Marketing Communications
    “...Corporate sponsorship value is brought into question when false recognition of foils suggests...”
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    Article
  8. 8
    Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?
    by Piątkowska Monika, Gocłowska Sylwia
    Published 2016-12-01
    Subjects: “...sponsorship...”
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    Article
  9. 9
    The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals
    by Penny Hutabarat, Gita Gayatri
    Published 2014-04-01
    Subjects: “...Sponsor-event congruence...”
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    Article
  10. 10
    The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals
    by Penny Hutabarat, Gita Gayatri
    Published 2014-05-01
    “... the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency...”
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    Article
  11. 11
    The communication effects of sponsorship in local sports markets
    by Sławomir Kowalski
    Published 2016-09-01
    Subjects: “...sponsorship...”
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    Article
  12. 12
    Effect of long-term sponsorship of the Škoda Auto brand and international sport events on congruence of brand personality
    by Eva Čáslavová, Andrej Višněvský
    Published 2019-06-01
    Subjects: “...sponsorship...”
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    Article
  13. 13
    The Effect of Sponsoring Sport Events on Sponsor Brand Image
    by Maysoon Qotb, Lina AbdelAziz, Ola Suleiman
    Published 2019-03-01
    Subjects: “...brand-brand image- sponsorship; sports events sponsorship...”
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    Article
  14. 14
    Importance of Loyalty to a Sport Event for the Level of Sponsorship Awareness
    Subjects: “...sport sponsorship...”
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    Article
  15. 15
    Analysis of the impact of sports sponsorship by Banco Panamericano: an event study
    Subjects: “...sponsorship...”
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    Article
  16. 16
    Sport Marketing Model Justification and Its Structural Elements
    by Irina Prokhorenkova
    Published 2017-08-01
    Subjects: “...sport marketing...”
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    Article
  17. 17
    An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention
    by Chun-Hua Hsiao, Kai-Yu Tang, Yu-Sheng Su
    Published 2021-06-01
    Subjects: “...activation of experiential marketing...”
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    Article
  18. 18
    Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach
    Subjects: “...sport sponsorship...”
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    Article
  19. 19
    Advertising and other forms of marketing communications in Serbian automotive market
    by Marinković Ivan
    Published 2009-01-01
    Subjects: “...marketing...”
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    Article
  20. 20
    SPORT CONSUMPTION AMONG WOMEN VS. BRAND RECOGNITION OF OFFICIAL SPONSORS DURING UEFA EURO 2012
    by Monika PIĄTKOWSKA, Sylwia GOCŁOWSKA
    Published 2016-06-01
    Subjects: “...brand recognition, sponsorship, ambush marketing, consumers, events, football, women...”
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    Article
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