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1“...碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Prior sponsorship research provides little guidance...”
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2“...碩士 === 朝陽科技大學 === 應用外語研究所 === 100 === Sports sponsorship has gained great attention...”
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3“... of internal marketing in terms of organizational identification and commitment. The influences of event...”
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4“.... Second, managers/marketers should emphasis in choosing the team and sport event to sponsor based on fans...”
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5by Akshay katoch, 柯達安“...碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === Nowadays sponsorship has become a vital part of funding...”
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6“... like Asia Series 2011, the event employed in this study to attain the benefits of sponsorship. Owing...”
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7“... and Speed (2001) perspectives who has distinguished sponsorship into three major activities (types): event...”
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8“... sponsorships, companies gain the event participants’ preference towards their brands and products...”
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9“... evidence of the effectiveness of event marketing and illustrates the application of a specific...”
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10by Chih-Hsiang Chang, 張智翔“...碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === Sports sponsorship became a principle marketing campaign...”
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11“.... For each game, we create three types of sponsorships. Clients can select based on their current marketing...”
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12“...碩士 === 淡江大學 === 管理科學學系碩士班 === 100 === The increasing sponsorship and endorser trend in promotion...”
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13“...碩士 === 逢甲大學 === 企業管理學系 === 105 === There are several types of sponsorship campaigns, which includes...”
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14“... business plan in late 2012 and completed it mid 2013 at which time seed launched with its inaugural event...”
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15“... 9.30 pm - 05.00 am, but some indirect advertisement as sponsorship for sport or music events found...”
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16by Shackleford, Ben A.“...) control over the technology of competition and the conduct of race events brought respectability, scale...”
Published 2006
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