Showing 1 - 3 results of 3 for search 'EVENT MARKETING AND SPONSORSHIP', query time: 0.83s Refine Results
  1. 1
    Assessing brand image transfer in sponsorship
    by Morris, Andrea Leigh
    Published 2010
    Subjects: “...Branding (Marketing)...”
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  2. 2
    The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt
    by Jantzen, Elke Simone
    Published 2012
    Subjects: “...Corporate sponsorship...”
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  3. 3
    The effects of sports involvement, sponsorship awareness and corporate image on the intention to purchase sponsor products: the case of the FIFA World Cup 2010
    by Laumer, Tanja
    Published 2013
    Subjects: “...Sponsorship effectiveness...”
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