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1“... effectiveness of ambush marketing and impact of sponsor-event fit influence sponsorship outcomes during...”
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2by Liikamaa, JohannaSubjects: “...events and event marketing...”
Published 2016
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4“... involve in organizing running events. When some of the significant events hit the market, the tickets...”
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5“... and discuss how brand awareness, sponsor- event fit and types of sponsorship have effects on the consumers...”
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6“... of enterprise marketing, the relative associations for researching sport sponsorship are very lack...”
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7“... festival events and the sponsorship motivation of enterprises, while its aim is to understand “the behavior...”
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8“...碩士 === 國立體育大學 === 休閒產業經營學系 === 105 === In recent years due to the sponsorship flourished events...”
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10by 邱翊傑“... by sponsoring top-notch sport events. However, the effectiveness of sponsorship is affected by many factors...”
Published 2010
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11“... organizations and events in Taiwan lacked a marketing notion that could attract media reports in order...”
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14by Peoples, Patty SueSubjects: “...Special events -- Marketing...”
Published 1995
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15“...碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Prior sponsorship research provides little guidance...”
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18“...碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 97 === Many companies use sponsorship to increase the awareness...”
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