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Showing 21 - 40 results of 306 for search 'EVENT MARKETING AND SPONSORSHIP', query time: 0.82s Refine Results
  1. 21
    Research of the influence of sports events'' media strategy on the enterprise sponsorship: Case study of Nike sponsorship of HBL
    by Yu-Feng Huang, 黃佑鋒
    Published 2003
    “... organizations and events in Taiwan lacked a marketing notion that could attract media reports in order...”
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  2. 22
    Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context
    Subjects: “...event marketing...”
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  3. 23
    The communication effects of sponsorship in local sports markets
    by Sławomir Kowalski
    Published 2016-09-01
    Subjects: “...sponsorship...”
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    Article
  4. 24
    Effect of long-term sponsorship of the Škoda Auto brand and international sport events on congruence of brand personality
    by Eva Čáslavová, Andrej Višněvský
    Published 2019-06-01
    Subjects: “...sponsorship...”
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    Article
  5. 25
    Relationships in sport sponsorship : a marketing perspective
    by Benadie, Strelize
    Published 2013
    Subjects: “...Sports sponsorship...”
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  6. 26
    Bike racing sponsorships as a means to meet a corporation's marketing and promotional objectives
    by Peoples, Patty Sue
    Published 1995
    Subjects: “...Special events -- Marketing...”
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  7. 27
    Sporting Event Sponsorship: Does Flow Contribute to the Sponsor''s Brand Image or the Event Image?
    by Yi-ju Kuo, 郭益如
    Published 2009
    “...碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Prior sponsorship research provides little guidance...”
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  8. 28
    The Drivers of a Successful Corporate Sponsorship and the Quantified Financial Impact: Applying the Attitudinal Triad of Cognition, Affect, and Conation and Customer Lifetime Value to Corporate Sponsorships
    by Nickell, David
    Published 2010
    Subjects: “...Sponsorship...”
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  9. 29
    Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics
    by Marmbrandt, Malin, Dolge, Laura
    Published 2012
    Subjects: “...Sponsorship...”
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  10. 30
    The Effect of Sponsoring Sport Events on Sponsor Brand Image
    by Maysoon Qotb, Lina AbdelAziz, Ola Suleiman
    Published 2019-03-01
    Subjects: “...brand-brand image- sponsorship; sports events sponsorship...”
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    Article
  11. 31
    A study of the effectiveness of consumer to corporate sponsorship in arts events.
    by Hui-Chun Yang, 楊惠鈞
    Published 2009
    “...碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 97 === Many companies use sponsorship to increase the awareness...”
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  12. 32
    Importance of Loyalty to a Sport Event for the Level of Sponsorship Awareness
    Subjects: “...sport sponsorship...”
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    Article
  13. 33
    Analysis of the impact of sports sponsorship by Banco Panamericano: an event study
    Subjects: “...sponsorship...”
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    Article
  14. 34
    Sport Marketing Model Justification and Its Structural Elements
    by Irina Prokhorenkova
    Published 2017-08-01
    Subjects: “...sport marketing...”
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    Article
  15. 35
    An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention
    by Chun-Hua Hsiao, Kai-Yu Tang, Yu-Sheng Su
    Published 2021-06-01
    Subjects: “...activation of experiential marketing...”
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    Article
  16. 36
    Theorizing Ambush Marketing in the Olympic Games
    by Ellis, Dana L.
    Published 2013
    Subjects: “...Ambush Marketing...”
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  17. 37
    Theorizing Ambush Marketing in the Olympic Games
    by Ellis, Dana L.
    Published 2013
    Subjects: “...Ambush Marketing...”
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  18. 38
    The Antecedent of Firm’s Investment Willingness on Event Sponsorship:The Perspective of Real Option
    by Pei-Ting Chen, 陳貝婷
    Published 2006
    “... things. By the way, firms using event sponsorship or event marketing can win the media eyes...”
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  19. 39
    Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach
    Subjects: “...sport sponsorship...”
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    Article
  20. 40
    A Study of Corporate’s Motivation and Benefit Assessment of Sponsorship for Special Events
    by Ing-Shin Chang, 張盈馨
    Published 2005
    “... responsibility, and is becoming the new edge tool to marketing gradually. The domestic special events prevails...”
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