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Showing 101 - 120 results of 306 for search 'EVENT MARKETING AND SPONSORSHIP', query time: 0.50s Refine Results
  1. 101
    Ambush Marketing From a Swedish Consumer Perspective : Spectators and Fanatics Opinion Towards companies' ´Free Riding´Strategy
    Subjects: “...Ambush marketing...”
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  2. 102
    Mirror mirror on the wall, will sponsorship help my brand equity grow tall? : Hur konsumenter uppfattar ett varumärke vid sponsring
    Subjects: “...Marketing communication...”
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  3. 103
    A Study on Taiwan Professional Sport Sponsorship Management
    by Shu-Ju Huang, 黃淑汝
    Published 1999
    “...碩士 === 國立交通大學 === 經營管理研究所 === 87 === Sponsorship does not represent patronage or philanthropy...”
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  4. 104
    The effects of Corporate Sponsorship on Corporate Image and Purchase Intention
    by Yun-Chia Hsu, 徐韻佳
    Published 2009
    “...碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 97 === Corporate sponsorship is not only a philanthropic...”
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  5. 105
    A STUDY ON SPORT SPONSORSHIP OF NON-PROFIT ORGANIZATION
    by Cheng ching-hwang, 鄭清煌
    Published 2002
    “... the sport federations with marketing strength that will inspire the foundations sponsoring the sport events. ...”
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  6. 106
    Legitimating London 2012 : urban mega-events and the geography of Olympic place marketing
    by Bai, X.
    Published 2014
    “... the conflict of interests between place marketers and product marketers at the junction of urban mega-events...”
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  7. 107
    Influencing Consumers’ Purchasing Behavior through Sports Sponsorships
    by Tu, Ping-Kung, 杜秉恭
    Published 2011
    “... activities because they believe sponsorship can establish relationship with local consumers to increase...”
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  8. 108
    Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup
    by Weszka, Pawel
    Published 2014
    Subjects: “...Branding (Marketing)...”
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  9. 109
    The effects of sports involvement, sponsorship awareness and corporate image on the intention to purchase sponsor products: the case of the FIFA World Cup 2010
    by Laumer, Tanja
    Published 2013
    Subjects: “...Sponsorship effectiveness...”
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  10. 110
    A Study of Corporation’s Motivation and Benefit Assessment of Corporate Sponsorship
    “... tool to marketing gradually and without doubt, the sponsorship plays an important role in the sponsored...”
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  11. 111
    The Analysis of Impact on Consumer Attitude Toward the Organization Image of Sponsorship
    by Liao,yi-chuan, 廖苡全
    Published 2007
    “... corporate entities often provide sponsorship as one of their marketing tools. Since CPBL became the most...”
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  12. 112
    A Investigation of Effects of Corporate Sponsorship Programs on Consumers’ Decisions
    by CHEN, YI-SHIH, 陳羿詩
    Published 2017
    “...碩士 === 國立臺北大學 === 企業管理學系 === 105 === Corporate sponsorship has been a significant part of marketing...”
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  13. 113
    The Study of Corporation Sponsorship to the 2005 High School Basketball League.
    by 黃嘉汝
    Published 2007
    “... and valuation elements: There were 8 valuation elements of sponsorship were built up: a tool of marketing...”
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  14. 114
    Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province
    Subjects: “...sport sponsorship...”
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    Article
  15. 115
    A study on the effect of sports sponsorship made by private enterprises
    by Nan-Hung Lin, 林南宏
    Published 2006
    “... marketing activities. Many enterprises are in droves to plunge handsome money to sponsor some sports events...”
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  16. 116
    A STUDY OF TITLE SPONSORSHIP IN TAIWAN HOPE GOLF TOUR
    “... the motivation, types of the sport sponsorship, decision model and sponsorship benefits in Taiwan HOPE golf tour...”
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  17. 117
    Sponsor Marka Kimlik Uyumunun Marka İmaj Transferi Üzerine Etkisi: Çoklu Fuar Sponsorluğunun Analizi
    by Hasan AKSOY
    Published 2018-10-01
    Subjects: “...Sponsorship...”
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    Article
  18. 118
    The effect of sports sponsorship congruence of food enterprise on consumers'' involvement and attitude.
    by Sheng-Tzung Li, 李昇宗
    Published 2016
    “... literature of sponsorship indicated that the sponsor-event congruence has positive effects on the attitude...”
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  19. 119
    The Benefits of Strategy and Sponsorship－A study of the Greater China VR Competition
    by Ming-Hsien Wu, 吳明憲
    Published 2010
    “... of "Corporate sponsorship" is to sponsor the activities by way of "Sports" ,"Arts & Cultural events" or "Charity...”
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  20. 120
    A Study on the Event Marketing of Non - profit Organizations：A Case Study on PRS Activities
    “..., and the model of event marketing in a more effective approach to reach the results more immediately. However...”
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