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  1. 121
    A Study on the Analysis of Enterprise Sponsorship on Professional Sports by System Concept
    by Yih-Fu Yeh, 葉懌夫
    Published 2010
    “... successfully in 1984, the sponsorship of sporting event has become the most beloved marketing strategy...”
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  2. 122
    Are Olympic Sponsorships Worth it? The Case of the Vancouver 2010 Winter Olympic Games
    by Holland, Avery
    Published 2012
    “...As corporate sponsorship of sporting events becomes a more popular marketing tool, the price tag...”
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  3. 123
    A Study on Corporate Sponsorship to HBL High School Basketball League
    by HUANG,YI-HUI, 黃怡惠
    Published 2019
    “... to organization groups, sports events, athletes and sports media. Fourth, the benefits of corporate sponsorship...”
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  4. 124
    A STUDY ON THE IMPORTANCE OF SPONSORSHIP PROJECT CHARACTERISTICS BY SPONSORS POINT OF VIEW
    by SERGIO FURTADO CAMPOS
    Published 2008
    “.... In Brazil, particularly, sponsorship is widely used as a tool within companies´ marketing mix for promoting...”
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  5. 125
    SPORTS SPONSORSHIP IMPACT ON THE CONSUMER: A MODEL TO EVALUATE ITS EFFECTIVENESS
    by CAIO DE ALMEIDA GRYNBERG
    Published 2007
    “... imagem entre o patrocinador e a Seleção. === The use of sports sponsorship as a marketing tool...”
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  6. 126
    Analysis of the sponsorship activities of the Organizing committee «Kiev City marathon – 2014»
    by Olena Yarmolyuk, Anna Zolotaryova
    Published 2015-04-01
    Subjects: “...sponsorship agreement...”
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    Article
  7. 127
    The Study of Enterprise Sponsorship Effect of Consumer’s Sports Involvement on Purchase Intention
    by Ho, Shuo, 何碩
    Published 2019
    “... sports events. This study focuses on the sponsorship behavior of China Trust Commercial Bank, who...”
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  8. 128
    BEVERAGE INDUSTRY PARTICIPATION IN SPORT SPONSORSHIP IN TAIWAN: THREE TYPICAL CASES
    “... sponsorship in Taiwan. The results will offer an insight and as a guideline for marketers and sport...”
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  9. 129
    An effectiveness analysis of Mizuno Taiwan Corporation’s Sponsorship of the National Athletic Games in 2003
    by Ho, Kuang-ming, 何光明
    Published 2004
    “... raised accounts for 64.5 percent of budget, setting a record high for corporate sponsorship for the event...”
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  10. 130
    The Study of Sponsorship Benefit of the 8th Annual Martell Skins Golf Classic
    by Mei-Lin Yeh, 葉美琳
    Published 2002
    “...’ experiences in visiting golf event had obvious effects on their image, interest & attitude...”
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  11. 131
    AN ANALYSIS OF SPORT SPONSORSHIP MOTIVATION, CONSIDERATION AND BEHAVIOR IN TAIWAN FINANCIAL SERVICES INDUSTRY
    “... themselves through sport sponsorship become one of their main marketing strategies. Therefore, the purpose...”
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  12. 132
    A Study of the Governmental Sport Policy Influences toward Major Corporate Sponsorship
    by Lee, Kou –wei, 李國維
    Published 2003
    “... of the inducement, 2) unable to achieve sponsors’ marketing goals, and 3) the different sponsorship concept between...”
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  13. 133
    An Exploratory Study on the Interactions Between the Chinese Taipei Olympic Committee and the Sponsorship Corporations
    by Chen, Ching-ming, 陳竟明
    Published 2002
    “... as US＄230 millions, international major sport events such as the Olympic Games and Asian Games have...”
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  14. 134
    [en] SPORTS SPONSORSHIP IMPACT ON THE CONSUMER: A MODEL TO EVALUATE ITS EFFECTIVENESS
    by CAIO DE ALMEIDA GRYNBERG
    Published 2007
    Subjects: “...[en] SPONSORSHIP...”
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  15. 135
    Nikon and the sponsorship of Japan’s optical industry by the Imperial Japanese Navy, 1923-1945
    “... consumer optical markets both at home and abroad by the late 1950s. That chain of events is herein...”
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  16. 136
    Nikon and the sponsorship of Japan’s optical industry by the Imperial Japanese Navy, 1923-1945
    “... consumer optical markets both at home and abroad by the late 1950s. That chain of events is herein...”
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  17. 137
    A research of the relationship between public relation benefits and customer equity for sport sponsorship
    by Hsiao-Chien Yeh, 葉曉蒨
    Published 2005
    “... through the sports sponsorship event. Public relation benefits of visual placement, audio placement...”
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  18. 138
    Μαραθώνιος Αθήνας και χορηγικά οφέλη : Η περίπτωση της WIND
    Subjects: “...Sport sponsorship...”
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  19. 139
    The Effectiveness of Website Promotion for Sport Sponsorship in 2017 Taiwan Rice Heaven-Tianzhong Marathon
    by CHENG,SHIN-PING, 鄭心萍
    Published 2018
    “... and events are aimed at publicity and marketing through official websites. The benefits behind it are worth...”
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  20. 140
    Explore the relations among experiential marketing, brand image and consumer loyalty through Heineken large music events
    by Wang, Haofu, 王豪甫
    Published 2013
    “... in the liquor industry tend to focus on the brand’s sponsorships spokesman, and their marketing strategies...”
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