Social identity Apparel customization 1 Attachment 1 Attitude-behaviour gap 1 Attitudes 1 Behaviour 1 Belief systems 1 Beliefs 1 Brands 1 Connection 1 Consciousness 1 Constructivism 1 Consumer behaviour 1 Consumers 1 Consumption 1 Consumption practices 1 Cultural meaning 1 Decision-making 1 Decision-making process 1 Emotion 1 Fashion 1 Fast fashion 1 Gender 1 Goal pursuit 1 Goals 1 Identity 1 Interpretivism 1 Marketing 1 Meaning 1 Meaning of consumption 1