“..., the role played by retailers in this channel is just a product brokers to earn the spread between...”
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“... a mathematical model by game theory to find out the impact of conspicuous consumption of the product...”
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“... to the competition activities becomes a very important issue in these days. In the production market...”
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“... to produce their products or they may lose profits. The relationship between store brands and national brand...”
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“.... In today’s consumer trends, consumers can return the product as long as they are not satisfied, so...”
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“..., manufacturers had to sell their products through the traditional outlets. Manufacturers must face two incentive...”
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“... by shareholders. When an entrepreneur chooses among different production-marketing strategies, her goal would...”
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“... the perspective of game theory, the present paper explores the combination of coupon and cash rebate...”
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