Showing 1 - 14 results of 14 for search 'HOSPITALITY SERVICE MARKETING', query time: 0.86s Refine Results
  1. 1
    Target marketing in the health services industry: the value of journeying off the beaten path
    by James K. Elrod, John L. Fortenberry
    Published 2018-12-01
    Subjects: “...Target marketing...”
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    Article
  2. 2
    Driving brand equity in health services organizations: the need for an expanded view of branding
    by James K. Elrod, John L. Fortenberry
    Published 2018-12-01
    Subjects: “...Marketing...”
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    Article
  3. 3
    Am I seeing things through the eyes of patients? An exercise in bolstering patient attentiveness and empathy
    by James K. Elrod, John L. Fortenberry
    Published 2018-12-01
    Subjects: “...Customer service...”
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    Article
  4. 4
    Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Marketing...”
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    Article
  5. 5
    Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Direct marketing...”
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    Article
  6. 6
    Integrated marketing communications: a strategic priority in health and medicine
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Integrated marketing communications...”
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    Article
  7. 7
    Marketing communications in health and medicine: perspectives from Willis-Knighton Health System
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Marketing communications...”
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    Article
  8. 8
    Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider
    by James K. Elrod, John L. Fortenberry
    Published 2018-12-01
    Subjects: “...Marketing...”
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    Article
  9. 9
    Advertising in health and medicine: using mass media to communicate with patients
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Marketing communications...”
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    Article
  10. 10
    Reflecting on “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System”: understanding the big picture
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Marketing communications...”
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    Article
  11. 11
    Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Marketing communications...”
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    Article
  12. 12
    Personal selling in health and medicine: using sales agents to engage audiences
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Marketing communications...”
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    Article
  13. 13
    Sales promotion in health and medicine: using incentives to stimulate patient interest and attention
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Marketing communications...”
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    Article
  14. 14
    Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Marketing communications...”
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    Article
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