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INTRODUCTION TO APPAREL
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Engelbrecht, Lizelle
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INTRODUCTION TO APPAREL
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The role of hedonic and utilitarian shopping motivations in males' fashion leadership behaviour in Gauteng
by
Engelbrecht, Lizelle
Published 2016
“
...The
introduction
of new fashion products is an important growth strategy for retailers...
”
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Engelbrecht, Lizelle
Jacobs, B.M. (Bertha Margaretha)
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