Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis

by Debi P. Mishra, Junhong Min
Published 2010-10-01

How broadly do product preannouncement performance effects generalize? Product life cycle and switching cost perspectives

by Debi P. Mishra
Published 2019-06-01

An empirical assessment of stimulus presentation mode bias in conjoint analysis

by Debi P. Mishra, Junhong Min, M. Deniz Dalman
Published 2012-02-01

Uncovering the effect of selected moderators on the disconfirmation-satisfaction relationship: a meta-analytic approach

by Debi P. Mishra, Junhong Min
Published 2013-07-01

Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis

by Debi P. Mishra, Junhong Min
Published 2010-10-01

How broadly do product preannouncement performance effects generalize? Product life cycle and switching cost perspectives

by Debi P. Mishra
Published 2019-06-01

Modularization as a supplier opportunism safeguard in knowledge process offshoring relationships: theory and empirical evidence

by Junhong Min, Madhav N. Segal, Debi P. Mishra
Published 2014-06-01

Construct validity in cross-cultural management research: classical test theory and latent trait theory approaches

by Debi P. Mishra
Published 2013-04-01

Marketing and the global financial crisis of 2008: a theoretical analysis

by Debi P. Mishra
Published 2010-12-01

Detecting item bias in latent construct between groop comparisons: an illustrative example using multi-sample covariance structural equations modeling

by Debi P. Mishra, Somali Ghosh
Published 2013-09-01

Agency Relationships and Governance Mechanisms in Service Delivery: A Theoretical Analysis

by Debi P. Mishra
Published 2004-12-01