The price is right: have costs and value come full-circle?

by William R. Smith, Jr.
Published 2013-07-01

Touch point opportunities in American football at the collegiate level

by Mark E. Moore, Paul H. Schwager, James E. Zemanek, Jr., Bradlee Bray
Published 2010-06-01

Financial Condition and Performance of Savings and Loans: A Retrospective Look at Mutual to Stock Conversions

by John S. Jahera, Jr., Daniel E. Page, Carl D. Hudson
Published 2006-06-01

Tribalism among US-Based Premier League supporters groups: a tribal marketing perspective

by Erik C. Taylor, Mark E. Moore, Cody Logan Chullen, James E. Zemanek, Jr.
Published 2014-08-01

The marketing revolution of Tim Tebow: a celebrity endorsement case study

by Mark E. Moore, Chris Keller, James E. Zemanek, Jr.
Published 2011-03-01

The price is right: have costs and value come full-circle?

by William R. Smith, Jr.
Published 2013-07-01

Are Senior Citizen Discounts Undermining Pricing Regimes?

by William R. Smith, Jr.
Published 2007-06-01

Brand name ethics as a marketing concern: a narrative inquiry of the Washington Redskins’ debate

by Mark E. Moore, James E. Zemanek, Jr., Cody Logan Chullen, Lee D. Workman
Published 2014-12-01

Touch point opportunities in American football at the collegiate level

by Mark E. Moore, Paul H. Schwager, James E. Zemanek, Jr., Bradlee Bray
Published 2010-06-01

Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship

by William J. Rowe, Mark E. Moore, James E. Zemanek, Jr
Published 2013-07-01

The marketing revolution of Tim Tebow: a celebrity endorsement case study

by Mark E. Moore, Chris Keller, James E. Zemanek, Jr.
Published 2011-03-01

Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship

by William J. Rowe, Mark E. Moore, James E. Zemanek, Jr
Published 2013-07-01