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  1. 1
    Jazzvertising: Music, Marketing, and Meaning
    by Laver, Mark
    Published 2011
    “... dissemination of music and musical meaning. Advertisers and marketers therefore offer crucial perspectives...”
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  2. 2
    Jazzvertising: Music, Marketing, and Meaning
    by Laver, Mark
    Published 2011
    “... dissemination of music and musical meaning. Advertisers and marketers therefore offer crucial perspectives...”
    Get full text
  3. 3
    Music Album Production-- making connection with the world music market
    by Lin, Yi-Chun., 林怡君
    Published 2017
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  4. 4
    Marketing music in a digital age
    Subjects: “...Music trade--Marketing...”
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  5. 5
    Nostalgia marketing: Examining music retromania
    by Hailemariam Kebede Gelgile
    Published 2021-05-01
    “..., logos, and packaging. This study examines the prospects of nostalgia marketing for the music market...”
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    Article
  6. 6
    Psychological Underpinnings of Marketing in The Music Industry
    by Ko-Hsin Chang, 張可芯
    Published 2015
    “... of the psychological underpinnings of marketing in the music industry focus on gaining knowledge of what spurs consumer...”
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  7. 7
    The Market and Dilemma of Independent Music:An Analysis of the Promotion and Practice of the Independent Music Band
    by Chang, Xue-Yang, 張學洋
    Published 2012
    “... Music still occupies a niche out of the completely competitive music market; (4) the Mandarin music...”
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  8. 8
    Music in services marketing: an investigation about the roles music plays in service environments
    by Furtado, Wilderson Moisés
    Published 2018
    Subjects: “...Ambient music...”
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  9. 9
    Music in services marketing: an investigation about the roles music plays in service environments
    by Wilderson Moisés Furtado
    Published 2018
    Subjects: “... Marketing de serviços ...”
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  10. 10
    Music as a Marketed Commodity: Strategies of Past, Present, and Future
    by Wittschen, Lauren R.
    Published 2021
    Subjects: “...music marketing...”
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  11. 11
    Effective Uses of Social Media Marketing in the Music Industry
    by Dugan, Brett M.
    Published 2011
    Subjects: “...Marketing...”
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  12. 12
    The Study of Direct Marketing for Music Industry in Taiwan
    by Tseng, Yung-tsu, 曾詠絮
    Published 2002
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  13. 13
    Music markets and the adoption of novelty : experimental approaches
    by Bernard, Anna
    Published 2017
    Subjects: “...Music market...”
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  14. 14
    Big data and analytics: the future of music marketing
    Subjects: “...Internet marketing...”
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  15. 15
    The Promotion of the Musical Art Internet Marketing Effectiveness
    by 黃曉君
    Published 2013
    “... of the musical art internet marketing effectiveness” was concluded five aspects and 37 factors that were induced...”
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  16. 16
    The Study of Direct Marketing for Music Industry in Taiwan
    by Yung-tsu Tseng, 曾詠絮
    Published 2002
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  17. 17
    The Relationship-Marketing Strategy of Japanese Musical Theaters
    by HSIAO-JUNG KU, 古曉融
    Published 2003
    “...碩士 === 國立中山大學 === 企業管理學系研究所 === 91 === The Relationship Marketing Strategies of Musical theaters...”
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  18. 18
    Music Festivals: A Secondary Market Analysis
    by Perez, Julian
    Published 2016
    Subjects: “...music festivals...”
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  19. 19
    A Research on Christian Children Music Marketing
    by Chuang, Wan-Chien, 莊宛蒨
    Published 2014
    “...碩士 === 輔仁大學 === 非營利組織管理碩士學位學程在職專班 === 103 === Christian children’s music institutions often face...”
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  20. 20
    Innovative service of music therapy market in Taiwan
    by Chien, Ye-Chun, 錢怡君
    Published 2015
    “... how music therapy marketing executes in Taiwan. The researcher compared business model with non-profit...”
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