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    Genre-typical narrative arcs in films are less appealing to lay audiences and professional film critics
    by Ireland, M.E, Nalabandian, T.
    Published 2019
    Subjects: “...marketing...”
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  2. 2
    An investigation into the development of a Creativity Support Tool for advertising
    by Opas, Tommi
    Published 2009
    Subjects: “...Marketing...”
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