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  1. 101
    A consumer investigation : monetising, marketing and distributing digital music in a niche and minority language market : the situation in Wales
    by Thomas, Steffan Wyn
    Published 2015
    “... on the market in the mid 1990’s, the music industry, rather than embracing new technology, feared and dismissed...”
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  2. 102
    The Marketing Strategies of Korea Music Industry - A Case Study of Hallyu Band
    by Shang Wei Hsia, 夏尚瑋
    Published 2016
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  3. 103
    THE STRATEGY ANALYTICS OF THE POPULAR MUSIC INDUSTRY IN TAIWAN DURING THE PERIOD OF DEMASSIFICATION MARKET
    by Chein-Wei Chen, 陳建瑋
    Published 2017
    “.... Keywords：popular music、digitization、demassification market、SWOT、PEST、mass media、new media ...”
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  4. 104
    On study of challenges and opportunity of the online music business -- From the Perspective of Taiwan Market
    by Su Xiaoqing, 蘇曉青
    Published 2013
    “... to acquire copyrighted music sources legally. When the niche market for the music industry is emerging...”
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  5. 105
    Making Music Sustainable: The Case of Marketing Summer Jamband Festivals in the U.S., 2010
    by Cary, Melissa A.
    Published 2012
    Subjects: “...music festivals...”
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  6. 106
    A Study on the Innovation Strategies of Marketing Management in Taiwanese Alternative Music Industry
    by Yang, Yi-Kuei, 楊宜桂
    Published 2005
    “... of this study is to investigate the innovation strategies of marketing management in Taiwanese alternative music...”
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  7. 107
    A pattern of direct sale in digital-musical market: A case study
    by MING-CHUNG LO, 羅明忠
    Published 2008
    “... for the direct sale in digital-musical market in order to grasp relationship of demand and supplement between...”
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  8. 108
    A Study on Digital Music Marketing Strategies from Viewpoints of Providers and Consumers
    by Wei-Chun Hsu, 徐偉峻
    Published 2006
    “... music market becomes huge. The form of music products is carried out anddramatically changed from...”
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  9. 109
    The research of the marketing service evaluation criteria of pop-music records industry in Taiwan.
    by Hsiu-Sheng Sung, 宋修聖
    Published 2006
    “... on the qulity side of Chinese pop-music market, it is clear that I I all record companies in Taiwan must work...”
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  10. 110
    THE INFLUENCE OF AMBIENT MUSIC ON CONSUMER BEHAVIOR IN THE SHOPPING ENVIRONMENT
    by Andrei UNGUREANU
    Published 2021-07-01
    Subjects: “...background music...”
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    Article
  11. 111
    Audience Research for the Performing Arts: Romanian Music Festival
    by Florin G. LUCHIAN
    Published 2014-04-01
    Subjects: “...arts marketing...”
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    Article
  12. 112
    Consumer Decision Model of Intelectual Property Theft in Emerging Markets
    Subjects: “...digital music piracy...”
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    Article
  13. 113
    Opera Marketing| Rebranding the Genre
    by Richmond, Jessye
    Published 2018
    Subjects: “...Marketing|Music|Arts management|Theater|Performing arts...”
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  14. 114
    Study on Marketing Communication and Channel Strategies in the Taiwanese Music Industry – Using Sony BMG Music Entertainment (Taiwan) as a case study
    by Chih-Huang Li, 李智煌
    Published 2005
    “... and variety, marketing communications and channel strategy have become music industry’s core procedure...”
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  15. 115
    Marketing Proposal for Indie Band Guntzepaula from the Perspective and Analysis of the Open Music Business Model in Music Industry’s Post CD Era
    by Hui-Fen Liao, 廖蕙芬
    Published 2013
    “... marketing approach have helped them navigate the music industry on their own. This proposal is based...”
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  16. 116
    Impact of autochthonous music on the creation of tourist destination image
    by Željko Blagus
    Published 2010-06-01
    Subjects: “...(tourist) destination marketing...”
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    Article
  17. 117
    'Check the Rhyme': A Study of Brand References in Music Videos
    by Burkhalter, Janee N.
    Published 2009
    Subjects: “...marketing...”
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  18. 118
    New rurality, traditional music and tourist experience
    by Margarida Vaz, Anabela Dinis, Olga Silva
    Published 2017-03-01
    Subjects: “...experiential marketing...”
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    Article
  19. 119
    Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store
    by Henning, Emelie, Palmcrantz, Martin
    Published 2012
    Subjects: “...in-store marketing...”
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  20. 120
    Modelo de negocio para validar el emprendimiento de una agencia de marketing musical en Lima Metropolitana
    Subjects: “...Marketing musical...”
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