Showing 1 - 20 results of 2,250 for search 'PACKAGING AND BRANDING', query time: 1.18s Refine Results
  1. 1
    ... marketing strategies for new brand launch. For new brand launch, the packaging strategy is as one important...
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    by Galvez, Andrea
    Published 2021
    Subjects: ...Branding...
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    ... the hypothesis that own brands adopt packaging strategies similar to the leading brands, aiming to capture brand...
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    by Si-Jing Chen, 陳璽敬
    Published 2008
    ... the presentation of the package and the design, it can be the important marketing method to shape the brand image...
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    by Ding-fu Ko, 柯丁輔
    Published 2009
    ... price, brand, package design, sales promotion and advertisement. However, we still didn’t know how...
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    by Chin-Ping Huang, 黃璟平
    Published 2015
    ... about the herbal tea brand and their package design with the method of Focus Group, the Grounded Theory...
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  12. 12
    by Zi-Yi Hsia, 夏紫怡
    Published 2016
    ..., people prefer exquisite and healthy food with clear brand image and creative design package. Because...
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  13. 13
    by Timotius FCW Sutrisno
    Published 2019-08-01
    Subjects: ...branding, brand personality, packaging, functionality packaging, packaging saleability...
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    by Li-Hua Lee, 李麗華
    Published 2006
    ..., then to accept the product. Package design and brand image are both influential to the product sales...
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    by SU, JEN-TA, 蘇仁達
    Published 2017
    ... negative impact on green brand image, excessive packaging of green product has a significant negative...
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  16. 16
    by Yu-Wen Chiang, 姜宥彣
    Published 2015
    ... fruit snack foods, as well as the brand name, brand planning, brand positioning, packaging brand...
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  17. 17
    ...Purpose: The purpose of the study was to investigate the impact of packaging, price and brand...
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    by LIAO, YEN-WEN, 廖彥雯
    Published 2016
    ... positively influence on green brand attachment; and green product with excessive packaging has no significant...
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  20. 20
    by Chung, Yu-Jyun, 鍾瑜君
    Published 2019
    ... illustrations are applied to the packaging design of cosmetics, and they can add story and artistry to the brand...
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