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  1. 1
    The impact of source credibility on Saudi consumer's attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid
    by Abdulmajid, Methaq Ahmed
    Published 2011
    Subjects: “...Marketing...”
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  2. 2
    Advertising spending patterns and competitor impact
    by Gijsenberg, M.J, Nijs, V.R
    Published 2019
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