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1“... to the phenomena of social influences. Such phenomena provide a great chance of marketing and are able to benefit...”
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2“... social marketing (Kotler and Zaltman, 1971), prosocial behavior (Bar-Tal, 1976), and helping behavior...”
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3“...碩士 === 國立交通大學 === 財務金融研究所 === 106 === In this study, we examine the relationship between market...”
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4by Pham Tuan Hiep“... new form of marketing was born, Marketing with Social Media (Social Media Marketing). Faced...”
Published 2014
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5“... tool had applied much in advertisement and also in social marketing. However, Repetition effects were...”
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6“..., more and more marketers also notice the power of mobile-social word-of-mouth marketing. Through...”
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7by 波蒂娜“... and analyze the impact of successful social media marketing on the business, the consumer...”
Published 2018
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8“... for fashion marketing. The importance of using social media for fashion marketing can be shown through how...”
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10“... as a marketing tool. With the increase popularity and usage of Social Media as forms of recreation...”
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11“..., Twitter and YouTube as marketing tools. Many major travel industry companies have turned to social media...”
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12“... of this study is to provide social media marketing strategy insights for firms in undertaking mobile commerce...”
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13by Wu, Dai Yu, 吳岱諭“... the effectiveness of these tools. Nevertheless, few researchers have examined the effects of social media marketing...”
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14“.... Besides, marketing communication using social media such as Twitter, Facebook, and YouTube has already...”
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15The impact of Social Media Marketing platform on Retailers ~ a study of Facebook Marketing Solutions“...碩士 === 國立臺灣大學 === 財務金融學研究所 === 99 === The emergence of Internet-based social media has made...”
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17“... and technology advancement model (TAM) affects their attitude toward hotel’s marketing on social media. Using EFA...”
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18“...碩士 === 國立臺灣大學 === 電機工程學研究所 === 104 === In recent years, mining social media data to forecast...”
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19by 蔡津津“... the potential platforms of social media marketing in the cosmetic industry and the impact of beauty influencers...”
Published 2018
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20by 維多莉“... use social media to increase customer relationships, brand awareness, buying intent, and customer...”
Published 2018
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