Showing 1 - 20 results of 1,874 for search 'SOCIAL MARKETING', query time: 0.62s Refine Results
  1. 1
    by Ya-Wen Teng, 鄧雅文
    Published 2018
    ... to the phenomena of social influences. Such phenomena provide a great chance of marketing and are able to benefit...
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  2. 2
    by Chang, Kuei-Feng, 張魁峰
    Published 2003
    ... social marketing (Kotler and Zaltman, 1971), prosocial behavior (Bar-Tal, 1976), and helping behavior...
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  3. 3
    by Huang, Ya-Chi, 黃雅琪
    Published 2018
    ...碩士 === 國立交通大學 === 財務金融研究所 === 106 === In this study, we examine the relationship between market...
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  4. 4
    by Pham Tuan Hiep
    Published 2014
    ... new form of marketing was born, Marketing with Social Media (Social Media Marketing). Faced...
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  5. 5
    by Hong-Ngoc Truong, 張虹鈺
    Published 2011
    ... tool had applied much in advertisement and also in social marketing. However, Repetition effects were...
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  6. 6
    by Tang, Yun Chia, 唐運佳
    Published 2017
    ..., more and more marketers also notice the power of mobile-social word-of-mouth marketing. Through...
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  7. 7
    by 波蒂娜
    Published 2018
    ... and analyze the impact of successful social media marketing on the business, the consumer...
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  8. 8
    by Joshua Chen, 陳宗華
    Published 2016
    ... for fashion marketing. The importance of using social media for fashion marketing can be shown through how...
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  9. 9
  10. 10
    by Jeffrey M Chen, Jeffrey M Chen
    Published 2010
    ... as a marketing tool. With the increase popularity and usage of Social Media as forms of recreation...
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  11. 11
    by Myrna Zoghbi, 駱米娜
    Published 2012
    ..., Twitter and YouTube as marketing tools. Many major travel industry companies have turned to social media...
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  12. 12
    by Yu-Ting Chang, 張郁婷
    Published 2015
    ... of this study is to provide social media marketing strategy insights for firms in undertaking mobile commerce...
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  13. 13
    ... the effectiveness of these tools. Nevertheless, few researchers have examined the effects of social media marketing...
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  14. 14
    by SHIH, YA-TUNG, 施亞彤
    Published 2018
    .... Besides, marketing communication using social media such as Twitter, Facebook, and YouTube has already...
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  15. 15
    by Chien-Ju Lin, 林建儒
    Published 2011
    ...碩士 === 國立臺灣大學 === 財務金融學研究所 === 99 === The emergence of Internet-based social media has made...
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  16. 16
  17. 17
    by IvyChan, 陳詠珩
    Published 2014
    ... and technology advancement model (TAM) affects their attitude toward hotel’s marketing on social media. Using EFA...
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  18. 18
    by Chun-Fu Chen, 陳俊甫
    Published 2016
    ...碩士 === 國立臺灣大學 === 電機工程學研究所 === 104 === In recent years, mining social media data to forecast...
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  19. 19
    by 蔡津津
    Published 2018
    ... the potential platforms of social media marketing in the cosmetic industry and the impact of beauty influencers...
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  20. 20
    by 維多莉
    Published 2018
    ... use social media to increase customer relationships, brand awareness, buying intent, and customer...
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