Showing 1 - 4 results of 4 for search 'SPORT MARKETING MANAGEMENT', query time: 0.55s Refine Results
  1. 1
    Cause-Related Marketing and Purchase Intention toward Team-Licensed Products: Moderating Effects of Sport Consumers’ Altruism
    Subjects: “...cause-related marketing...”
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  2. 2
    Creating Shared Value to Enhance Customer Loyalty: A Case of a Sporting Goods Company in Korean Athletic Shoe Market
    Subjects: “...sporting goods industry...”
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  3. 3
    Creating Shared Value and Fan Loyalty in the Korean Professional Volleyball Team
    Subjects: “...professional sport...”
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  4. 4
    Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types
    “... the Professional Technology Temple. The measurement tools include the motivation scale for sport consumption...”
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