Showing 1 - 5 results of 5 for search 'SPORT MARKETING MANAGEMENT', query time: 0.40s Refine Results
  1. 1
    A Study of the Competencies of Mega Sport Event Market Manager
    by HSU, Kai-Wen, 許凱雯
    Published 2014
    “...) . Therefore, the purposes of this study was to explore mega sport event market manager’s working contents...”
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  2. 2
    The Effects of Social Media on Sporting Event Satisfaction and Word of Mouth Communication: An Empirical Study of a Mega Sports Event
    by Juan Du, Mei-Yen Chen, Yu-Feng Wu
    Published 2020-10-01
    Subjects: “...sports event...”
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  3. 3
    A Study of Consumers’ Service Quality on Subjective Well-Being in Sports Center: The Mediating Effect of Service Satisfaction
    by Yu-Wu Lee, 李雨娪
    Published 2012
    “..., the managers of sports center could create new revenue resources through aiming at different market segments...”
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  4. 4
    An Analysis of Correlation between Taiwan Bicycle Brands and Customer Satisfaction and Loyalty in Terms of Customer Relationship Management
    by Chao-Yuan Lee, 李照圓
    Published 2010
    “..., this sport creates a new potential market for domestic bicycle manufacturers. Several studies indicated...”
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  5. 5
    A Study of the Relationship between University Basketball Team's school image, team brand personality, team identification and consumption intentions.
    by Yung-Chen Chao, 趙詠真
    Published 2013
    “... been a great focus for sports team managers, since it helps to make marketing plans. The idea...”
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