America's Cup 1 Consumer attitudes 1 Consumer behaviour 1 Consumer beliefs 1 Consumer perception 1 Destination Branding 1 Incentives 1 Leveraging of legacies 1 Major Sport Event Management 1 Partnerships 1 Sponsorship 1 Sponsorship awareness 1 Sponsorship significance 1 Sport Management 1 Sport Marketing 1 Sport brands 1 Sport events 1 Sport management 1 Sport marketing 1 Sport sponsorship 1 Sport stadiums 1 Sporting facilities 1 Stadium sponsorship 1 Value proposition 1