Sport marketing 3 Brand community 2 Coopetition 2 Destination marketing 2 Knowledge transfer 2 Mega-events 2 Rugby World Cup 2 Sport management 2 Action research 1 America's Cup 1 Attitudes 1 Branding 1 Brands and group identity 1 Case study 1 Collaborative capacity 1 Community development 1 Community sport 1 Complex problems 1 Consumer attitudes 1 Consumer behaviour 1 Consumer beliefs 1 Consumer identification 1 Consumer perception 1 Destination Branding 1 Destination branding 1 Ethnography 1 Event Planning 1 Football 1 Golf 1 Hospitality 1