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Search Results - SPORT MARKETING MANAGEMENT
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Coopetition
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Destination marketing
Mega-events
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Collaborative capacity
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Knowledge transfer
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Knowledge transfer dynamics
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Thematic analysis
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Tie strength
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Coopetition and Knowledge Transfer Dynamics: New Zealand's Regional Tourism Organisations and the 2011 Rugby World Cup
by
Werner, K
,
Dickson, G
,
Hyde, K
Published 2013
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The impact of a nationwide mega-event on tie strength, collaborative capacity and knowledge transfer dynamics within regional destination
marketing
networks
by
Werner, Kim
Published 2013
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Dickson, G
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