Sport management Action research 1 Community sport 1 Complex problems 1 Consumer attitudes 1 Consumer behaviour 1 Consumer beliefs 1 Consumer perception 1 Golf 1 Incentives 1 Lawn bowls 1 Not-for-profit marketing 1 Partnerships 1 Sponsorship 1 Sponsorship awareness 1 Sponsorship significance 1 Sport brands 1 Sport events 1 Sport marketing 1 Sport sponsorship 1 Sport stadiums 1 Sporting facilities 1 Sports club membership 1 Stadium sponsorship 1 Value proposition 1