“... of spectator sport involvement on the brand equity of corporate sponsorship and consumers’ purchase intentions...”
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“...碩士 === 國立臺灣體育大學 === 運動管理學系碩士班 === 97 === 　　Firms sponsor sport events for several reseasons...”
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“... the motivation, types of the sport sponsorship, decision model and sponsorship benefits in Taiwan HOPE golf tour...”
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“... attitude", " baseball sport attitude ", "public attitude" on the corporate sponsors; the sponsorship...”
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“... from sponsoring MIZUNO Marathon by Taiwan Mizuno Sports Goods Company and reactions from contestants...”
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“...碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 96 === 　　Sponsorship has become a trend in the sport industry...”
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“... and sponsorship. 3. As to the economic influence, participants’ average expenses were NT $2,288.11 per day, local...”
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