“... Universiade Sport Game Sponsorship Graduate student：Yen, Chun-Chang Advisor：Dr. Chen, Yi-Ming...”
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“... successfully in 1984, the sponsorship of sporting event has become the most beloved marketing strategy...”
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“...碩士 === 國立體育學院 === 休閒產業經營學系碩士班 === 94 === There is a special sport administration style existing...”
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“... of "Corporate sponsorship" is to sponsor the activities by way of "Sports" ,"Arts & Cultural events" or "Charity...”
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“..., sport marketing, sport sponsorship. ...”
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“... with other departments to regulate the sports sponsorship acts, improve the local soft resources and provide...”
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“... status of national univeristy sports leagues; 2. to analyse on the popularity of tennis in national...”
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