Showing 1 - 2 results of 2 for search 'SPORT SPONSORSHIP', query time: 0.27s Refine Results
  1. 1
    The effects of sport property relationship marketing on consumer sponsorship evaluation
    by Hong, Jinbae
    Published 2005
    “... constructs (trust and commitment) to consumers' sponsorship evaluation. These are used to measure sports fans...”
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  2. 2
    Corporate selling activities and the determinants of sponsorship renewal in the National Basketball Association
    by Lachowetz, Anthony John
    Published 2001
    “...In the spectator sport industry, high levels of attendance leads to increased media coverage...”
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