Showing 1 - 20 results of 22 for search 'SPORT SPONSORSHIP', query time: 0.43s Refine Results
  1. 1
    The Effectiveness of Sports Sponsorships: A Study of the New Orleans Zephyrs
    by Boyle, Amy Marie
    Published 2001
    “...Despite the pervasiveness of sports in American society and the ever-increasing role of sponsorship...”
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  2. 2
    Finding nexus between sport sponsorship transaction and corporate governance principles, namely (accountability and transparency)
    by Mdekazi, Mphumzi J.
    Published 2015
    Subjects: “...Sponsorship...”
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  3. 3
    Finding nexus between sport sponsorship transaction and corporate governance principles, namely (accountability and transparency)
    by Mdekazi, Mphumzi Julius
    Published 2013
    Subjects: “...Sponsorship...”
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  4. 4
    A study of the effectiveness of marathon sponsorship as an enabler of brand extension
    by Zhou, Yuan
    Published 2012
    Subjects: “...Sports sponsorship -- South Africa...”
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  5. 5
    Sponsorship in context
    by Waite, Nigel
    Published 2009
    “... of the sponsorship of leisure pursuits as a promotional tool. Research to date has been scant leaving the subject...”
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  6. 6
    Consumer reactions to sport event sponsorship: A case study of the 2006 Cape Argus Pick ‘n Pay Cycle Tour
    by Knott, Brendon
    Published 2014
    “... Management in the Faculty of Business at the Cape Peninsula University of Technology 2007 === Sport event...”
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  7. 7
    Effecacy of sport management processes and structures in Khayelitsha
    by Payi, Mthobeli
    Published 2013
    Subjects: “...Sponsorship...”
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  8. 8
    Ambush Marketing: A Chinese Perspective
    by Liu, Yuqi
    Published 2013
    Subjects: “...sports sponsorship...”
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  9. 9
    Ambush Marketing: A Chinese Perspective
    by Liu, Yuqi
    Published 2013
    Subjects: “...sports sponsorship...”
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  10. 10
    Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media.
    by Maitland, Nicholas James
    Published 2015
    Subjects: “...action sports...”
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  11. 11
    An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane
    by Sephapo, Catherine Mpolokeng
    Published 2017
    Subjects: “...Sports sponsorship -- South Africa -- Pretoria...”
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  12. 12
    Texas Motor Speedway: Print Advertising, Sponsorship, Logos, and Congruence
    by Stallcup, Ellen
    Published 2007
    “...This study delves into Americas fastest growing sport, NASCAR and looks beyond the entity itself...”
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  13. 13
    Sports fan detachment : an exploration of the dissolution process
    by Martin, Leanne
    Published 2014
    Subjects: “...Sports science...”
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  14. 14
    The function of sport fan identity in seeking optimal psychological distinctiveness
    by Goldman, Michael Maurice
    Published 2014
    Subjects: “...Sports spectators -- Psychology...”
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  15. 15
    The business of sport : towards a viable commercial model for the management of professional football in Africa
    by Mosola, Moeketsi Emmanuel
    Published 2017
    “...Sport plays a big part in the lives and psyche of not only South Africans and the world's citizens...”
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  16. 16
    Creation of a Team Brand with Individual Athletes on Social Media: An Exploratory Case Study of the FAB_IV
    by Brizay, Stephany
    Published 2018
    Subjects: “...Sports Brand...”
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  17. 17
    Investigating the lived experiences of female footballers and administrators in the Western Cape: A critical perspective of gender equity
    by Nomatse, Nondumiso Wendy
    Published 2021
    “...Magister Artium (Sport, Recreation and Exercise Science) - MA(SRES) === Women’s football is one...”
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  18. 18
    Team identification and African Generation Y students’ perceived brand personality of Premier Soccer League teams
    by Shezi, Nkosinamandla Erasmus
    Published 2016
    “... commercialisation of sport. The South African PSL is no exception and teams need to comprehend the importance...”
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  19. 19
    Team identification and African Generation Y students’ perceived brand personality of Premier Soccer League teams
    by Shezi, Nkosinamandla Erasmus
    Published 2016
    “... commercialisation of sport. The South African PSL is no exception and teams need to comprehend the importance...”
    Get full text
  20. 20
    Assessing brand fit using conjoint analysis
    by Bucker, Silke
    Published 2010
    “... analysis, which was the main reason for this study. Rugby sponsorships were chosen to asses brand fit...”
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