Suggested Topics within your search.
Suggested Topics within your search.
Sponsorship
4
Law
2
Private / Civil law: general works
2
Sport marketing
2
Alcohol
1
Alcohol in sport
1
Alcohol regulation
1
Athlete branding
1
Attitudes towards the sponsor
1
Attitudinal loyalty
1
Behavioural loyalty
1
Brand image
1
Branding (Marketing)
1
Canada
1
Cause-related marketing
1
Citizen attitudes
1
Consumer attitudes
1
Consumer behaviour
1
Consumer beliefs
1
Consumer intention
1
Consumer perception
1
Corporate sponsorship
1
Environmental psychology
1
Event management
1
Export marketing. International marketing
1
Government intervention
1
Incentives
1
LB2300 Higher Education
1
Latent moderated structural equations
1
Loyalty
1
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81by Boyle, Amy Marie“...Despite the pervasiveness of sports in American society and the ever-increasing role of sponsorship...”
Published 2001
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84“..., team identification) for predicting sport sponsorship. And then we add the influence of word-of-mouth...”
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85by Chen Hung-Jung, 陳虹蓉“... effect of sport sponsorship and place marketing and their unique promotion strategy so as to provide any...”
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86“... sponsorship The subjects in this study are the fans in Taichung who saw a Cobras game; 300 copies...”
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87“... Universiade Sport Game Sponsorship Graduate student：Yen, Chun-Chang Advisor：Dr. Chen, Yi-Ming...”
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88“...碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === The study examines the impact of sport participants...”
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89“...碩士 === 大葉大學 === 運動事業管理學系 === 94 === Sponsorship has rapidly risen to prominence in today’s...”
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90“... was to understand the factors, which are the cognition of nonprofit sports organization chiefs for sponsorship...”
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91by Hong, Jinbae“... constructs (trust and commitment) to consumers' sponsorship evaluation. These are used to measure sports fans...”
Published 2005
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92“... day and hosting day of mega sport events affect the hosting nation's stock market and the sponsor...”
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93“... day and hosting day of mega sport events affect the hosting nation's stock market and the sponsor...”
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94by Kuo, Yi-ChunSubjects: “...Corporate sponsorship...”
Published 2007
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97“... product positioning strategy and sport sponsorship strategy for brand equity. After the literature...”
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100“... sports events. This study focuses on the sponsorship behavior of China Trust Commercial Bank, who...”
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