Case study 6 New Zealand 5 Business strategy 4 Case study research 3 Distribution 3 Entrepreneurship 3 Qualitative research 3 Strategic planning 3 Accountability 2 Destination marketing 2 Disintermediation 2 ICT 2 Knowledge transfer 2 Marketing 2 Problem-based learning 2 SMEs; Board role portfolio; Contingency; Power dynamics 2 Social media 2 Strategic implementation 2 Student publishing 2 Sustainability 2 Tourism 2 Tourism marketing 2 100% Pure New Zealand 1 Account planners 1 Action research 1 Activity theory 1 Actor-network theory 1 Adding value 1 Advanced Physiotherapy Practitioners 1 Advanced scope 1