Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 27 Consumer satisfaction 26 Customer services. Customer relations 14 Hospitality industry. Hotels, clubs, restaurants, etc. Food service 11 Branding (Marketing) 10 Marketing 10 Food industry and trade. Halal food industry. Certification 6 Malaysia 6 Purchasing. Selling. Sales personnel. Sales executives 5 Banking 4 Food service 4 Market segmentation. Target marketing 4 Market surveys. Including brand choice. Brand loyalty 4 Travel and the state. Tourism 4 Advertising 3 Electronic commerce 3 Management. Industrial Management 3 Research 3 Social aspects. Social marketing 3 Travel and state. Tourism 3 Business 2 Consumers. Consumer demand. Consumption 2 Cooking, Malay 2 HF Commerce 2 Journalism. The periodical press, etc. Press 2 Online social networks 2 Quality control 2 Reservation systems 2 Restaurants, cafeterias, tearooms, etc 2 Social groups. Group dynamics 2