Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 27 Consumer satisfaction 26 Customer services. Customer relations 14 Malaysia 14 Hospitality industry. Hotels, clubs, restaurants, etc. Food service 11 Marketing 11 Branding (Marketing) 10 Food industry and trade. Halal food industry. Certification 6 Purchasing. Selling. Sales personnel. Sales executives 5 BEHAVIOR 4 Banking 4 Food service 4 Market segmentation. Target marketing 4 Market surveys. Including brand choice. Brand loyalty 4 Technology Acceptance Model (TAM) 4 Travel and the state. Tourism 4 ATTITUDES 3 Advertising 3 Article 3 CONSUMPTION 3 COVID-19 3 Electronic commerce 3 Halal 3 Management. Industrial Management 3 Research 3 Social aspects. Social marketing 3 Travel and state. Tourism 3 human 3 safety 3 Algorithms 2