Showing 1 - 20 results of 42 for search 'UNDERSTANDING CONSUMERS��', query time: 0.72s Refine Results
  1. 1
    Why do consumers consume prosocially? The equity exchange theory of marketing
    by Ross, Spencer Mitchel
    Published 2013
    “...In order to satisfy consumers' needs and wants, marketers present consumers with choices...”
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  2. 2
    Studies in consumer procrastination
    by Haj Azim Zanjani, Shabnam
    Published 2012
    “...Consumer procrastination is an understudied phenomenon in marketing. Through three essays...”
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  3. 3
    Determinants of environmentally conscious consumer behaviors: Measuring the value consumer environmentalism and predicting behavioral intention to purchase environmentally friendly products
    by McIntosh, Megan Joy
    Published 2009
    “...Consumers’ decision making and consumption behaviors have a significant and direct impact on our...”
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  4. 4
    The effects of sport property relationship marketing on consumer sponsorship evaluation
    by Hong, Jinbae
    Published 2005
    “... beneficial relationships between suppliers and consumers, especially in competitive and saturated markets...”
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  5. 5
    Revealing Victoria's Secret: A hermeneutic exploration of female New Luxury consumers
    by Granot, Elad
    Published 2006
    “... among consumers of the iconic New Luxury (Fiske and Silverstein, 2002) brand, Victoria's Secret...”
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  6. 6
    Taking it to the streets: A multimethod investigation of street credibility and consumer affinity toward street credible endorsers
    by Bennett, Delancy H. S
    Published 2013
    “.... As well, we need to understand how diverse consumer groups relate to these endorsers. The first essay...”
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  7. 7
    Farm-to-fork: Understanding locally-oriented farm-to-vendor food systems: Access, boundaries, and power-relations
    by Trivette, Shawn A
    Published 2012
    “... to the industrial food system. Current scholarship on local food has typically focused on direct-to-consumer (DTC...”
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  8. 8
    Multiple selves and the meanings they give to consumptions
    by Bahl, Shalini
    Published 2005
    “.... Aaker 1999) and is not conducive to understanding how multiple selves are experienced by consumers...”
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  9. 9
    Channel strategy transformation within an Internet -enabled channels environment: Findings and implications across five firms
    by Rohm, Andrew John
    Published 2001
    “... structures and processes. Despite the contributions of past marketing channels research toward understanding...”
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  10. 10
    Women in the nonprofit sector: Leadership for social change
    by Pritchard, Lucille Martin
    Published 2000
    “...'s) in the United States. The study was intended to provide a better understanding of the leadership aspirations...”
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  11. 11
    Economic struggles and economic development: Transformations in the development of a theme
    by Sinisi, John A
    Published 1992
    “... by making everyone dependent on markets and forcing everyone (entrepreneurs, workers and consumers...”
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  12. 12
    Specialized production in nonstratified society: An example from the Late Archaic in the Northeast
    by Cross, John R
    Published 1990
    “... concept for understanding the nature of surpluses, the division of labor, and the relationship between...”
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  13. 13
    Fan communities and subgroups: Exploring individuals' supporter group experiences
    by Tyler, Bruce David
    Published 2013
    “... umbrella, smaller groups of consumers may exist (Dholakia, Bagozzi, & Pearo, 2004), such as specific...”
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  14. 14
    “The labor we delight in”: Amateur dramatists in the London professional theaters, 1590–1642
    by Pangallo, Matteo A
    Published 2012
    “... came to their work with primary experience of the theater as cultural consumers rather than producers...”
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  15. 15
    Owning culture: Authorship, ownership and intellectual property law
    by McLeod, Kembrew
    Published 2000
    “... of intellectual property law when that area is immersed in these new social relations? To better understand why...”
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  16. 16
    Social meanings of the personal computer in Puerto Rico: Consumption as communicative praxes of modernization and social power
    by Duenas-Guzman, Maximiliano
    Published 2003
    “... understanding of the multiple connections between modernity and technology, I explored the philosophy...”
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  17. 17
    The role of stellar feedback in galaxy evolution
    by Li, Zhiyuan
    Published 2009
    “...Aiming at understanding the role of stellar feedback in galaxy evolution, I present a study...”
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  18. 18
    The marketer's prismatic palette: Essays on the importance of color in marketing with implications for brand personality
    by Labrecque, Lauren Isabelle
    Published 2010
    “... to contribute to a better understanding of how color affects consumer behavior. Additionally, it provides a...”
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  19. 19
    Vulnerability of longfin inshore squid (Loligo pealeii) to predation: The influence of relative prey size and behavior
    by Staudinger, Michelle Dana
    Published 2010
    “... their ecological importance, a basic understanding of the mechanisms controlling predation risk and demand...”
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  20. 20
    Physical chemical and biological monitoring and analysis of four small New England watersheds during baseflow and stormflow conditions
    by Sadosky, Rebecca Baker
    Published 2010
    “... to gain a solid understanding of the environmental factors affecting die-off and transport, and thus...”
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