Social media Branding 2 social media 2 Brand values 1 Communication 1 Consumer 1 Consumer attitude 1 Consumer behaviour 1 Consumer power 1 Consumer sentiments 1 Crisis social media handling 1 Customer-intimacy 1 Digital age communication 1 Facebook 1 Financial access 1 Focus group 1 Functional brand image 1 Guerrilla marketing 1 Hotels 1 Information acceptance model (IACM) 1 Jordan 1 Kenya 1 Many to many 1 Random forest 1 Revenge 1 Senses 1 Social CRM 1 Social age communication 1 Subjectivity 1 Symbolic brand image 1