Search Results - Candy Lim Chiu

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    Impact of Celebrity, Micro-Celebrity, and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media by Candy Lim Chiu, Han-Chiang Ho

    Published in SAGE Open (2023-03-01)
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  2. 2

    Challenges and factors influencing initial trust and behavioral intention to use mobile banking services in the Philippines by Jason Lim Chiu, Nelson C. Bool, Candy Lim Chiu

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  3. 3

    Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability by Candy Lim Chiu, Han-Chiang Ho, Zhengqiao Xie, Qi Wu, Yuqi Yuan

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