Search Results - Fandi Omeish

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  1. 1

    Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials by Fandi Omeish, Mohammad Al Khasawneh, Nadine Khair

    Published in Computers in Human Behavior Reports (2024-08-01)
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  2. 2

    Between human and AI influencers: parasocial relationships, credibility, and social capital formation in a collectivist market: a study of TikTok users in the Middle East by Fandi Omeish, Ahmad Shaheen, Sager Alharthi, Aisyah Alfaiza

    Published in Discover Sustainability (2025-02-01)
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  3. 3

    Thematic Analysis in an Artificial Intelligence-Driven Context: A Stage-by-Stage Process by Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Fandi Omeish

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  4. 4

    The impact of scarcity and uniqueness on luxury products purchasing intention moderated by FoMO and social comparison by Tariq Abdrabbo, Fandi Omeish, Faisal Kokash, Mahmoud Alghizzawi, Salsabila Aisyah Alfaiza

    Published in Discover Sustainability (2025-08-01)
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  5. 5

    Exploring the Factors Influencing AI Adoption Intentions in Higher Education: An Integrated Model of DOI, TOE, and TAM by Rawan N. Abulail, Omar N. Badran, Mohammad A. Shkoukani, Fandi Omeish

    Published in Computers (2025-06-01)
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  6. 6

    Social media marketing elements, purchase intentions, and cultural moderators in fast fashion: Evidence from Jordan, Morocco, and Spain by Fandi Omeish, Mohammad Alrousan, Mahmoud Alghizzawi, Abbas Aqqad, Ruba Al Daboub

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  7. 7

    Short video marketing and consumer engagement: Mediation effect of social sharing by Mahmoud Alghizzawi, Amro Alzghoul, Hasan Alhanatleh, Fandi Omeish, Tariq Abdrabbo, Ibrahim Ezmigna

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  8. 8

    The impact of a western country of reference (COR): The effect on Jordanian youth consumer by Mohammad Al Khasawneh, Fandi Omeish, Sager Alharthi, Diala Al Asmar, Joude Al-Taher

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  9. 9

    Exploring individuals’ purchase willingness for cryptocurrency in an emerging context by K. M. Anwarul Islam, Fandi Omeish, Serajul Islam, Adel Mohammed Yaslam Sarea, Tariq Abdrabbo

    Published in Innovative Marketing (2024-06-01)
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  10. 10

    Effects of brand awareness, religious belief, and brand trust on purchase intentions of halal products among young consumers by K. M. Anwarul Islam, A. M. Shahabuddin, Fandi Omeish, Abul Bashar Bhuiyan, Serajul Islam

    Published in Innovative Marketing (2023-12-01)
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  11. 11

    Enhancing user adoption and satisfaction: A study of factors influencing CliQ payment service in the fintech market by Rand Badran, Mohammad Abuhashesh, Abdel-Aziz Ahmad Sharabati, Fandi Omeish, Mohammad Al-Khasawneh, Shafig Al-Haddad

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  12. 12

    The role of social media influencers in shaping destination image and intention to visit Jordan: The moderating impact of social media usage intensity by Fandi Omeish, Abdel-Aziz Ahmad Sharabati, Mohammd Abuhashesh, Shafig Al-Haddad, Ahmad Yacoub Nasereddin, Mahmoud Alghizzawi, Omar N. Badran

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  13. 13

    Review of current in vitro COVID-19 diagnostics methods by Mariam M Al-Omari, Arwa Qaqish, Haya Abdallah Fandi Omeish, Angam Ayyoub Ali Najadat, Fatimah Mahasneh, Mohammad Al-Tamimi, Manal Mohammad Abbas, Khaled Al-Qaoud

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