Search Results - RAJ DEVASAGAYAM

  • Showing 1 - 5 results of 5
Refine Results
  1. 1

    Brand Cult: Extending the Notion of Brand Communities by PAUL M. ACOSTA, RAJ DEVASAGAYAM

    Published in Marketing Management Journal (2010-01-01)
    Get full text
    Article


  2. 2

    Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods by Savita Hanspal, P. Raj Devasagayam

    Published in SAGE Open (2017-01-01)
    Get full text
    Article


  3. 3

    Assessing the Role of Intrapersonal Agents in Consumer Decisions by MATTHEW C. STARK, RAJ DEVASAGAYAM

    Published in Marketing Management Journal (2011-01-01)
    Get full text
    Article


  4. 4

    Credit Cards and College Students: Effect of Materialism and Risk Attitude on Misuse by PHILIP M. SIDOTI, RAJ DEVASAGAYAM

    Published in Marketing Management Journal (2010-01-01)
    Get full text
    Article


  5. 5

    Self-perceived Brand Relevance of and Satisfaction With Social Media by KIMBERLY M. JUDSON, P. RAJ DEVASAGAYAM, CHERYL L. BUFF

    Published in Marketing Management Journal (2012-01-01)
    Get full text
    Article


Search Tools: