Search Results - Russ Merz

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  1. 1

    An Integrated Model of Media Satisfaction and Engagement: Theory, Empirical Assessment and Managerial Implications by Russ Merz

    Published in Journal of Applied Marketing Theory (2011-11-01)
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  2. 2

    Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective by Harash Sachdev, Russ Merz

    Published in Journal of Applied Marketing Theory (2010-09-01)
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