Narrative in Persuasive Communication (by Example of Advertising Discourse)

The article is devoted to the narrative in persuasive communication, which implies an impact on the mental sphere of the addressee, on his / her opinion and assessments in order to encourage him / her to perform certain post-communicative actions in the interests of the addressee. Advertising discou...

書目詳細資料
發表在:	Научный диалог
主要作者:	V. A. Andreyeva
格式:	Article
語言:	俄语
出版:	Tsentr nauchnykh i obrazovatelnykh proektov 2018-12-01
主題:	text discourse narrative persuasive communication advertising discourse discourse formation
在線閱讀:	https://www.nauka-dialog.ru/jour/article/view/1010

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