Analisis Pembelian Tidak Terencana pada Toko Online Shopee

The development of information and communication technology in the era of globalization is growing rapidly. This has a significant impact on internet usage in Indonesia. So that makes Indonesia a very potential market for e-commerce, which has triggered the emergence of various online stores in Ind...

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Bibliographic Details
Published in:	Ekonomi dan Bisnis
Main Authors:	Winda Noor Nawang Wulan, Suharyati, Rosali
Format:	Article
Language:	English
Published:	Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta 2019-06-01
Subjects:	functional comfort impulse buying representative excitement
Online Access:	https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/830/pdf

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