EFFECTS OF CONTENT MARKETING ON CUSTOMER SATISFACTION AND BRAND LOYALTY

It is considered that the content marketing strategies implemented by the companies affect the satisfaction of the consumers and their loyalty towards the brand positively or negatively. The aim of this study is to investigate whether the content marketing strategies of the companies have an effect...

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Bibliographic Details
Published in:	Journal of Social Sciences
Main Authors:	ATA, Serhat, BAYDAŞ, Abdulvahap, COŞKUNER, Mehmet
Format:	Article
Language:	English
Published:	Technical University of Moldova 2023-07-01
Subjects:	consumer behavior customer branding satisfaction and loyalty
Online Access:	https://press.utm.md/index.php/jss/article/view/2023-6-2-03/03-pdf

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