Introducción al Neuromarketing

Este documento explica de manera breve conceptos de neurociencia y sus aplicaciones en una corriente nueva del marketing llamada Neuromarketing. Se incorpora en este documento, una descripción del Modelo de Jerarquía de Necesidades de Abraham Maslow, comprensión del sistema cerebral, y de su funcion...

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Bibliographic Details
Published in:	Academo
Main Author:	Pablo Naranjo
Format:	Article
Language:	Spanish
Published:	Universidad Americana 2015-12-01
Subjects:	Abraham Maslow Neuromarketing Jerarquía de Necesidades Neurociencias
Online Access:	https://revistacientifica.uamericana.edu.py/index.php/academo/article/view/24

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