Pembelian impulsif pada e-commerce shopee (studi pada konsumen shopee di Jakarta Selatan)

Competition in the e-commerce world is rising so competitively. Every time e-commerce offers their products or services to their consumers attractively. This condition causes the consumers to vae more alternatives to shop, especially at Shopee Indonesia. The purposeof this study was to ï¬nd out and...

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Bibliographic Details
Published in:	Journal of Business & Banking
Main Authors:	Simon Tumanggor, Prasetyo Hadi, Rosali Sembiring
Format:	Article
Language:	English
Published:	Research Center and Community Services 2022-04-01
Subjects:	sales promotion product quality electronic word of wouth and impulsif buying.
Online Access:	https://journal.perbanas.ac.id/index.php/jbb/article/view/2733

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