Review and Support of the Relationship between Alliance Competence and Alliance Orientation

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This paper seeks to contribute to the understanding of the formation of strategic alliances among companies. Specifically, it seeks to understand the relationship between alliance competence (Lambe, Speakman & Hunt, 2002) and alliance orientation (Kandemir, Yaprak & Cavusgil, 2006), followin...

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Bibliographic Details
Published in:	GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología
Main Authors:	Gonzalo R. Llanos-Herrera, Nelson A. Andrade-Valbuena
Format:	Article
Language:	English
Published:	Cátedra UNESCO en Gestión de Información en las Organizaciones (La Habana) 2017-11-01
Subjects:	Alliances Strategic Alliances Alliance Orientation Alliance Competence Market Orientation Senior Management Commitment
Online Access:	https://www.upo.es/revistas/index.php/gecontec/article/view/2790

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