Strategic Analysis of Sports Tourism Marketing Mix in Mazandaran with 7P\'s Approach

The development and improvement of the tourism industry in the country or its various regions depends on effective marketing mechanisms. Marketing is an instrument for promoting sport tourism in different regions, which should be carefully considered. The purpose of this study was to analyze the str...

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Bibliographic Details
Published in:	تحقیقات کاربردی علوم جغرافیایی
Main Authors:	shahab hasibi, vahid shojaei
Format:	Article
Language:	Persian
Published:	Kharazmi University 2020-06-01
Subjects:	strategic analysis 7 p's mix sports tourism marketing mazandaran.
Online Access:	http://jgs.khu.ac.ir/article-1-3277-en.pdf

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