Between Comments and Collective Action: The Potential of TikTok in Endometriosis Advocacy

Scholars have been exploring the potential of TikTok in facilitating health communication and activism separately, leaving a gap in understanding the political implications of health communication on TikTok. Filling this gap is important because it matters whether and how the communication mediated...

詳細記述

書誌詳細
出版年:International Journal of Communication
主要な著者: Xin Zhao, Anna Feigenbaum, Özlem Demirkol Tønnesen
フォーマット: 論文
言語:英語
出版事項: USC Annenberg Press 2024-08-01
主題:
オンライン・アクセス:https://ijoc.org/index.php/ijoc/article/view/22355
その他の書誌記述
要約:Scholars have been exploring the potential of TikTok in facilitating health communication and activism separately, leaving a gap in understanding the political implications of health communication on TikTok. Filling this gap is important because it matters whether and how the communication mediated by the platform can translate into collective action to address the underlying health inequality issues. In response, we conducted a case study of TikTok videos about endometriosis diagnosis and treatment. Particularly, we conducted a qualitative content analysis of 713 comments beneath 36 videos that share medical gaslighting experiences in endometriosis diagnosis and treatment. We identified that the comments mainly focused on (1) sharing lived experience, (2) extending affirmation, appreciation, and gratitude, and (3) critiquing the medical system. Our findings evidenced the potential of TikTok in endometriosis advocacy while also revealing the limitations of comments as spaces that can lead to collective action.
ISSN:1932-8036