Pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen [Influence of halal logo existence and quality of tempe chips on consumer purchasing decisions]

Halal food demand rises in line with the increasing Muslim population. Sanan Industrial Center in Malang City produces tempe chips, both halal- certified and not halal-certified. Generally, the purchase of a product is influenced by the halal logo and its quality. The research objective was to deter...

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Bibliographic Details
Published in:Jurnal Teknologi & Industri Hasil Pertanian
Main Authors: Sucipto Sucipto, Nastiti Putri Ayu Kusumastuti, Fenti Nur Addina Islami, Riska Septifani
Format: Article
Language:English
Published: Teknologi Hasil Pertanian, Fakultas Pertanian, Universitas Lampung 2021-02-01
Subjects:
Halal logos
Product quality
Purchasing decisions
Tempe chips
Online Access:https://jurnal.fp.unila.ac.id/index.php/JTHP/article/view/3887

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